Nike Brand Campaign This is my Nike brand campaign project. It was done for my AI and Art Direction class and was in collaboration with the photography program. The goal of this project was to come up with a brand new Ad Campaign for a brand of your choice. I chose Nike and the campaign that I chose to do was a spin on the classic Just Do It, but I changed it to Move Your Way to emphasize the personalized nature of the way that people go about moving. During this project, I was given the role of art director. I came up with the concepts, the graphics, and the overall aesthetic of the campaign, and I took care of the graphics and also modelled for the campaign. For this campaign, I wanted to explore a good contrast between photography and digital drawing and mesh the two together. I'm a big fan of graffiti and street art and wanted to bring my love of that into some of my work.
